Big Bang and 2NE1 will be releasing their albums in Japan on the same day. Will the move turn out to be a win-win strategy, or will this pitch the two groups against each other in an epic battle?
The big release is scheduled for March 28. Having two teams from the same agency release albums on the same day is, for obvious reasons, an unusual strategy.
A quote from a rep of YGEX, YG Entertainment’s Japanese counterpart, shows that the agency expects the move to benefit both groups and their fans. “Because the fanbases of the two groups greatly overlap, we believe that having the two groups release albums on the same day will please them even more.”
Big Bang plans to release its upcoming mini album Alive in Japan with a total of nine tracks, two more than the version to be released in Korea.
G-Dragon participated in the writing and composition for this album, and is expected to show off his musical capabilities once more. A DVD and photo book will be released at the same time as the album, to give fans a glimpse of what the members of Big Bang are usually up to outside of the stage.
Big Bang will also be touring five cities in Japan starting from May 17.
During the YG Family Concert held on January 8 in Japan, G-Dragon showed he was enthusiastic about again launching full-fledged promotions in the country, saying, “We’ll work hard so that we don’t cause our fans concern.”
The album 2NE1 will be releasing is the girl group′s first Japan studio album. The title of the album hasn’t been confirmed yet, but many of the group’s previous hits will be making it into the album. Ten songs, including I Don’t Care and the group’s debut single Fire, will be re-recorded into Japanese versions for the album.